Under the direction and supervision of MWM Partners, I contributed to MWM’s partnership with Mizzou to elevate and reposition the university. The project encompassed a new campaign theme, refined language and visuals, user testing, a strategic rollout plan, a comprehensive brand standards guide, the 2024 Viewbook, and a series of video stories leading up to a new anthem video. MWM collaborated closely with university leadership, including the president and board of curators, to align with their strategic goals and develop a brand campaign that is both impactful and easy to implement.