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UNIVERSITY
OF MISSOURI
Under the direction and supervision of MWM Partners, I contributed to MWM’s partnership with Mizzou to elevate and reposition the university. MWM collaborated closely with university leadership, including the president and board of curators, to align with their strategic goals and develop a brand campaign that is both impactful and easy to implement.
The project encompassed a new campaign theme, refined language and visuals, user testing, a strategic rollout plan, a comprehensive brand standards guide, the 2024 Viewbook, and a series of video stories leading up to a new anthem video.
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